Theory: The fashion brand that will dictate trends in 2017

Fashion experts say that in order to have a good wardrobe, one must invest in classic, durable basics and combine them with of-the-moment garments whose fashion-shelf-life may expire more rapidly. In its quest to discover new brands and offer garments of the highest quality and functionality, Gallery presents you with the finest pieces from the New York based ready-to-wear brand Theory.

The best of fashion: our concept store in Andorra brings you accessories and a lifestyle

A brief history: Theory, the brand that will define 2017’s trends

The brand Theory was founded in 1997 by Andrew Rosen. It revolutionized the contemporary market by reconceptualising urban wear by offering a modern twist on high-end basics. The brand Theory masterfully balances luxury and accessible prices in their collections. This luxury brand’s signature elements are its fitted silhouettes and high-quality fabrics, which meld to create perfectly tailored pieces.

Theory’s inspiration

While designing Theory’s latest woman’s ready-to-wear line Lisa Kulson was inspired by the active modern woman. The collection reinvents workwear and features an eclectic mix of ensembles, including chiffon blouses in stunning prints and outfits adorned with essential accessories. Theory’s crisp, waist-emphasizing shirts exemplify the brand’s perfectly tailored, androgynous looks.

Romantic details are modernized - ruffles are transformed into abstract sculptural waves and cotton camisoles are embellished with a bustier. Shoulders are accentuated with off-the-shoulder shirts - one of this season’s must-have looks.

It should be noted that all of the fabrics used to craft Theory’s up-scale basics are from Italy. Theory is known for using poplin cotton, which is a strong fabric made with a blend of wool, linen, silk and extremely light chamois.

This American brand satisfies the needs of contemporary life with excellent quality basics. We assure you that you will not regret investing in Theory’s staple pieces, as they will last for years thanks to their high quality materials.

Lisa Kulson’s new collection for Theory

It’s time to move, be motivated and put on your most fabulous outfit. Theory’s Fall 2017 collection is full of expressive style and will exceed all of your expectations. It features non-traditionally styled dresses and exquisite, flawless outerwear that is designed with durability in mind.

The classic suit proportions were reinvented creating soft colored long jackets with sharp shoulders paired with wide leg pleated pants.
Lisa Kulson’s evening dresses and sweaters are among the most attractive pieces from the Fall collection. Their bright, bold colors make them easy to pair.
For work, high waisted pants create a look that is powerful, efficient, elegant and smart.
The outerwear pieces incorporate outstanding materials such as double-faced cashmere and warm shearling. They are designed to enhance the shape of the shoulders and outline the subtle curves of your back.

The designer behind Theory’s revolutionary pieces

According to Lisa Kulson, Theory was built around ​​creating the perfect staple pants and shirt. Theory had the revolutionary idea of ​​borrowing spandex blend fabrics from sportswear and incorporating them into women’s workwear. The creators of the brand Theory, Rosen and Tahari, were searching for a designer who could bring this vision to life and Kulson fit the bill.

Over the years, the collection has become an internationally renowned ready-to-wear brand and has evolved to meet the needs and lifestyle of its clientele. The concept of creating the perfect pant has blossomed into more relevant collections with modern silhouettes that can be worn year round. Theory’s signature style evolves from season to season while, at the same time, providing wardrobe essentials.

Theory online from Gallery

This refreshing American brand follows trends while creating ever-evolving, must-have staple pieces. These are some of the reasons we love the luxury brand Theory! Browse the Gallery boutique’s handpicked selection of fashion pieces and enjoy Andorra’s tax-free shopping prices! Don’t miss out on amazing prices that will drive you crazy!

Theory: The fashion brand that will dictate trends in 2017
Theory: The fashion brand that will dictate trends in 2017
Theory: The fashion brand that will dictate trends in 2017

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