Fendi : a fashion history
Fendi: a family-run fashion business
Adele Casagrande and Edoardo Fendi who specialized in working with luxury-grade leather and fur, founded the workshop in Rome in 1935. In 1946 the five Fendi daughters (Paola, Anna, Franca, Carla and Alda) took over the family business, propelling the Fendi name into the international spotlight.
From Karl Lagerfeld to Kim Jones
From 1965 Karl Lagerfeld held the position of creative director of the leather and ready-to-wear collections of the fashion house Fendi until his death. The brand continues its evolution with the appointment of English designer Kim Jones, who will be responsible for the women’s line.
Fendi: luxury fashion designs that make history
Silvia, daughter of Anna Fendi, is the latest representative of the Fendi family who is currently working at the prestigious fashion house. Silvia created one of Fendi’s best sellers, the emblematic "Baguette" bag, which became the very first “It-bag” in history.
Fendi dresses the world’s most beautiful women and makes the headlines of international fashion magazines regularly. Fendi has over 210 boutiques around the world.
The Fendi fashion house multiplies collaborations due to its international fame and recognition: A collection with the sports brand Fila, reissues of the iconic Pekaboo by Mr. Doodle, or a collection of glasses with Thierry Lasry, are, among others. fun participations.e-shop