HOW UNRAVEL PROJECT EMERGED
THE FUSION OF TALENTS BY BEN TAVERNITI AND JOICE BONELLI
Ben Taverniti had been generating for some years the idea of launching a brand that would break the codes to establish their own. It was on a plane where he coincided with Joyce Bonelli, where he began to forge what would end up being UNRAVEL PROJECT. A brand that saw the light in 2015, and today is one of the most innovative.
On the one hand, Ben Taverniti, a French designer with more than 20 years of experience in the fashion industry. On the other, Joyce Bonelli, artist, stylist, make-up artist of the Kardashian-Jenner clan.
Unravel Project: The reinvention of Street Syle
The result: A luxury Streetwear brand for men and women, designed between Los Angeles and Milan to parts manufactured in Italy. "To create something new, you must first destroy it." A creed that Taverniti and Bonelli follow to the letter, offering restructured and unstructured silhouettes very desirable.
UNRAVEL PROJECT FASHION SHOW
DECONSTRUCTIVISM, THE FIRST PARADE OF BEN AND JOYCE
"Deconstructivism", the first Unravel show presented in 2017 in Paris, made a notable entry in Fashion Week. The event took place at the Palais de Tokyo where a U-N-R-A-V-E-L written in bright fire letters awaited the guests. It’s the rhythm of remixed music - "No, I do not regret anything" by Edith Piaf or "Sound of Da Police" by La Haine 26 fashion models, just women, in chic street outfits. The silhouettes were inspired by boxing costumes borrowing the revisited evening dress version of silky materials, the links in the details or the elastic logo belt mixed with dancer’s tulle.
Mixing genres, UNRAVEL PROJECT presents the inspiration for spring-summer 2018, the blurring of the dress in the academic layer games or desestructurando iconic pieces such as trenches or denim jackets.
THE MOST FOLLOWED BRAND BY THE CELEBRITIES
UNRAVEL PROJECT NEW COLLECTION 2018
With the manufacture of street clothes with haute couture accents, UNRAVEL PROJECT is quickly establishing itself as the favorite brand of influencers in the United States with its 2018 new collection. Thick blunt bombers, corset-effect leather trousers, which immediately ran through the nets of the Kardashian family thanks to their proximity to the creators.
Also, singers, rappers and other street artists: Rihanna, Usher, Fergie among others. On the designer’s side, Virgil Abloh, a talented designer at the helm of OFF-WHITE who shares this rehabilitation of street fashion with the duo.
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