THE ESSENCE OF OFF-WHITE
THE BRAND THAT HAS REVOLUTIONISED THE CASUAL STYLE
In his collections you can find casual items such as jeans, sweatshirts, check shirts, sneakers, prints (from Caravaggio to heavy metal bands), logos, camouflage and huge anoraks.
THE LOGO, A FUNDAMENTAL ELEMENT FOR VIRGIL ABLOH
Part of this success is due to the fact that all its garments incorporate very recognizable elements. Their own name is printed on all of them (according to Abloh, Off-White is "the area between white and black", a color that defines intermediate points); the parallel lines and the crosses; industrial touches (flanges, tapes); and above all the game of referencing each product explicitly. In the laces is written ’laces’ in Helvética, very visible, and always with quotation marks. In the box of glasses writes ’box of glasses’.
The rapid positioning of OFF-WHITE
The rapid rise within the establishment is especially surprising considering its unique and subversive perception of luxury. "Before it had to be something expensive and had to do with the best materials in the world, but I think the new generations understand that it is anything that they like and that they covet"
VIRGIL ABLOH, AN INFLUENCER CREATOR
OFF-WHITE Abloh has proven to be a master in the management of the influencer phenomenon. Through its famous friends it reaches a global audience, reinforces the image of its brand in the market niche that interests it and in turn gains prescription power.
The creative says that the end of his brand is not selling clothes. "If you just pursue that goal, stop being an artistic expression." Giving shape to everything, an urban and sporting aesthetic that seeks to elevate the codes of skater and graffiti culture with experimental ínfulas and a good dose of irony. "It is the root of modern design, which defines our generation. We do not want to go into a store and go out dressed up and down that brand, but mix the exclusive, the expensive with the cheap ".
DEMNA GVASALIA OR SHAYNE OLIVER, AMONG THE FRIENDS OF ABLOH
The Chicago designer is the popular boy of the class. In addition to various celebrities, he counts among his circle of friends and followers with two of the most influential and avant-garde designers of the moment: Demna Gvasalia, at the head of Vetements and Balenciaga, and Shayne Oliver, head of Hood by Air and recently appointed director Creative of Helmut Lang. Also, there is no fashion party that does not have him as a DJ. In September, he even played at the Tom Ford show.
GALLERY PRESENTS THE 2018 COLLECTION OF VIRGIL ABLOH
If you are thinking of adding a modern, irreverent and avant-garde note to your wardrobe, Gallery, a reference of luxury in Andorra, select the best collections of the OFF-WHITE brand and put them at your disposal: clothes, shoes, accessories and handbags with the best prices of Andorra.
UNBEATABLE PRICES IN YOUR OFF-WHITE GARMENTS
We guarantee the best prices in the new 2018 collection by Virgil Abloh for OFF-WHITE. Take advantage of the online purchase and get the clothes that will sweep this season.e-shop