The dressmaker who knowed to adapt
Quality materials for timeless designs
Achille Maramotti was able to see after World War II something that many ignored: the potential of the middle class, which then existed and was a very powerful social force.
He decided to make clothes for women of doctors, academics and living forces of northern society. Over time the women stopped being consorts and they were the doctors, academics and living forces and bought their own clothes. Maramotti opted, to make it easy, for ready-to-wear in front of custom clothing. He did it by offering good raw material, a serious industrial fabric and the desire to remain. Thus, he managed to make an important place in the closet of women who worked and who wanted stylish and quality clothes to rely on.
The 101801: A coat that became an icon
In 1981 Anne-Marie Beretta, designed the 101801 for the brand.
Initially it looked like another good coat, but Beretta had designed a unique garment. It is a coat made in a mixture of cashmere and wool camel with double buttons, lapels and belt. It has several peculiarities: the kimono sleeves and an oversize pattern, something slightly eighties. Its measures 1.20cm, a measure chosen to make women of all heights good. There is more: if we approach, we will see the ’puntino’, a seam that borders the coat, as well as ivory buttons sewn with elastic thread. A label with the history of the coat is sewn on its lining. This garment hides more than it counts.
Ian Griffiths: the creative behind Max Mara
Ian Griffiths is one of the most popular designers in Italy. He has been working for Max Mara for 32 years and assumed creative direction 10 years ago. From his hand, the brand has been renewed silently and effectively, adding an extra sophistication to its collections and concepts.
Inpiration for the new collection
The Resort 2020 collection pays homage to the city of Berlin, where iconic figures such as Marlene Dietrich and David Bowie have lived, who shared the same weakness for pronounced shoulder suits, palazzo pants and narrow raincoats at the waist. The splendid objects of the bronze age, which are preserved in the Neues Museum, inspire a series of sculptural bracelets, necklaces and earrings. The Berlin coat could not be missing; with its pure white and the shoulders highlighted by the embroidered flowers, it pays tribute to the splendid porcelain of Meissen, the quintessence of German crafts.
Shop Max Mara at Gallery Andorra
Reference of luxury in Andorra, Gallery offers the new collection of the brand Max Mara exclusively. Discover its spectacular coats, tailor suits and warm cashmere sweaters perfect for winter now for much less.