Yohji Yamamoto: a designer ahead of his time
The long-lived trajectory of the japanese Yohji Yamamoto
The designer Yohji Yamamoto was born in Tokyo in 1943. After the death of his father in World War II he began to study law, but thanks to his mother, a great fashionista, he discovered a taste for sewing. After going through a fashion school and win several prizes, he decided to launch his first collection. The success led him to try his luck in Paris where he debuted with his brand Yohji Yamamoto.
Yohji started with Y’s, his first collection for women, in 1972. In 1977 he was making fashion shows in Tokyo. The Y’s Menswear collection made its debut in 1979, in addition to Women’s. The designer continued his career with the creation of his line, Yohji Yamamoto, which was created in 1981 from the women’s clothing that was shown that same year for the first time at the Paris Fashion Week. Praised by critics, New York Fashion Week continued in 1982. The first men’s collection, Yohji Yamamoto Pour Homme, made its debut during Paris Fashion Week in 1984, surprising critics and audiences.
In 2003 Yohji Yamamoto and adidas began Y-3, a collaboration that, when surveying fashion’s recent history, was and remains supremely ahead of its time.
A multidisciplinary creative
In addition to his multiple fashion lines responsibilities, Yohji once again broke outside the box designing costumes for Operas such as Madame Butterfly, Tristan & Isolde and Susanoo Operas from 1990-1994. In 1995 he brought the release of Yohji Yamamoto + Noir: a collection that is based on Men’s classic, timeless silhouettes and pieces from the signature Yohji Yamamoto line.
A tireless seeker of new forms, after the American expansion during the nineties, the Yamamoto brand was affected by the global crisis. However, thanks to his sportswear line produced in collaboration with Adidas, Y-3, and other works such as his artistic marriage with the director Takeshi Kitano, whose films he signs most of the costumes, Yohji Yamamoto is still active and offering his particular way of understanding fashion.
When Adidas and Yamamoto made history with y-3
The disctintive style of Yohji Yamamoto
Elegant, black and ergonomic, it has everything that modern sportswear must have. There are no brightly colored palettes or flashy logos. They are serious garments for serious athletes, with a palette of refined color in black and charcoal gray.
Protection is key to Yohji aesthetics as a designer. He often describes the clothes he designs as an armor (often black, sometimes difficult, but always attractive) that offers security in our unpredictable and often challenging world.
With his black suit and T-shirt and his characteristic gray hair underneath his felt hat, Yohji has a strong presence. At 70, a calm conscience precedes each of his movements, inspiring the press to refer to him constantly as a "wise" or "master".
Yamamoto has raised the sports fad to another level with Y-3
When cult fashion designer and avant-garde guru Yohji Yamamoto first announced he would be collaborating on a line with Adidas, there were undoubtedly some raised eyebrows.
For Yamamoto, partnering with Adidas was an opportunity to adapt his boundary-pushing aesthetic for a wider audience. “At a certain point, I stopped seeing my clothing worn by people on the streets,” he says. “In Japan, the three stripes were everywhere, and the young crowd did not take them off even when it was time to go to bed.” It was Yamamoto who called up Adidas to forge the collaboration. Luckily the sportswear giants knew as well as his diehard fans that when Mr. Yamamoto calls, you don’t turn him down.
The "Y" means Yohji Yamamoto, the "3" represents the three distinctive adidas stripes and the "-" means the link between the two. The fusion of innovative design, sporting functionality, fashion elegance and impeccable craftsmanship have accumulated to the success of Y-3 since its inception.
The cheapest Adidas y-3 sneakers!
If you are a lover of the latest trends, Gallery Andorra will be your favorite shopping space. Do not miss the new collection of cheaper Adidas Y-3 sneakers! Indulge yourself with the prices of Andorra and buy in our e-shop the new designs of Yohji Yamamoto.e-shop